Occupation: Director
Company: GOLIN
Born: French Camp, California
Education:
MA in International Relations, DePaul University (2011)
BBA in International Business, Emphasis on Marketing and Economics, University of Portland
Career:
Director, GOLIN, Dallas, TX (2021-Present)
Director, Trends Research, Trailer Park Group (2018-2020)
Director of Consumer Research and Insights, AwesomenessTV (Now Awesomeness) (2017)
Director of Marketing and Insights, ZEFR, Venice, CA (2016-2017)
Senior Manager of Marketing and Insights, ZEFR, Venice, CA (2015-2016)
Insights Manager, Strategy and Planning, Performics, Publicis Groupe, Chicago, IL (2012-2015)
Research Associate, Strategy and Analytics, Performics, Publicis Groupe, Chicago, IL (2011-2012)
Research Associate, Edelman Berland, Chicago, IL (2010)
Government Relations Fellow, Ibarra Strategy Group (ISG), Latino Leaders Network (LLN), Washington, DC (2007-2008)
Customer Relations Associate, Watakame, Jalisco, Mexico (2007)
Research Assistant, University of Portland, Oregon (2004-2006)
Civic:
Volunteer, Animal Humane Society
Creative Works:
Co-author, “Engaging U.S. Hispanics via Performance Marketing Channels”
Awards:
Recipient, U.S. ZenithOptimedia ROI Awards, ZenithOptimedia, Publicis Groupe (2015); Recipient, ZenithOptimedia ROI Excellence Award, ZenithOptimedia, Publicis Groupe (2014)
Family:
Child: Isadora Lucero
One Sibling
Hobbies:
Hiking; Traveling; Spending time with her daughter